You can visit chrome://setings/adPrivacy in your Chrome browser to see if you have this enabled, along with several other relevant settings including topics you’ve blocked and links to cookie, and site-suggested ads settings. It’s entirely possible a lot of people out there may end up with it switched on when they want it off, and vice-versa. Compare and contrast with other versions of this popup, which say “No Thanks” and “Turn it on” instead of “Got it” and “Settings”.Ĭlearly this isn’t ideal, though as The Register notes, legal requirements in different regions mean some folks will experience an opt-in system and others will be opted-out. In other words, if you do not want any part of the Topics API system, you need to click the settings link when faced with the popup and set about turning it all off. This is because "Got it" may suggest that a new privacy feature has launched and has immediately disabled or reduced something, not signed you up to it. Some online circles are not enthused due to the “Got it” confirmation button at the bottom of the popup. If you want to opt-out of this new functionality, The Register reports that you need to click into settings and take appropriate steps to disable it. To measure the performance of an ad, limited types of data are shared between sites such as the time of day an ad was shown to you. ![]() You can choose which topics and sites are used to show you ads. Later, sites can ask for this information to show you personalised ads. Also, sites you visit can determine what you like. Chrome notes topics of interest based on your recent browsing history. We’re launching new privacy features that give you more choice over the ads you see. It makes sense to give users control over this functionality, and so the popup says the following: With the advent of Chrome 115, certain users have been seeing popups regarding these changes with regard to privacy settings. ![]() This is where the Enhanced Ad Privacy feature comes into play. At this point, you’ll probably be seeing a lot of sports based adverts in your immediate browsing future. Essentially, if you visit a lot of sports websites then a site you’re on which queries the Topics API can be reasonably expected to come away with “sports” as one of your Topics. The intention is for websites to ask Chrome what the user likes through the Topics JavaScript API, and then serve relevant ads with no cookie involvement.Ĭhrome selects these potential topics of interest by studying the user’s browser history. This is intended to replace the old way of doing things, enabling interest-based advertising minus the site visit tracking. The primary driver for possible ad revenue is likely to be Topics. In this case, Google has been coming up with several potential replacements. It’s one of the main sources of revenue for any would-be internet giant. Throughout this, there was an understanding that none of these products would scrap advertising entirely. Users don’t want a random collection of cookies on their systems contributing to a build up of shadowy profiles trailing them around the web.Ĭhrome has previously had to delay plans to sunset these kinds of cookies in the browser. ![]() It’s no secret that most major browsers are getting rid of third-party tracking cookies. When it does arrive, however, you’ll need to know exactly what’s on offer with regard to the options provided. Only a “small percentage” of Chrome users have so far seen the Ad Privacy popup, so it may not be something you experience yourself for some time to come. This is one of several potential replacements for the increasingly outdated concept of third-party tracking cookies. Google’s “Enhanced Ad Privacy” feature may soon appear in your browser, tied to choices regarding a new Chrome feature named Topics. ![]() Users of Google's Chrome web browser may wish to dig into their privacy settings as a new feature regarding advertising privacy slowly rolls out to the masses.
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