Use automated audio alerts for employees to manage customers at the drive-thru, curbside pickup slots, or 3rd-party delivery pickups.Reduce outbound (kitchen noise) and inbound noise (traffic or engine sounds), to improve order accuracy and eliminate delays due to miscommunication or poorly understood order details.Voice is a critical component of the drive-thru customer experience, and hence more QSRs are investing in installing advanced two-way audio communication systems at the drive-thrus that are designed to Restaurant Brands International, the parent company of QSR brands such as Burger King, Tim Hortons, and Popeyes had already started rolling out personalized ODMBs in 2021 across thousands of locations. In the US, McDonald’s is able to show menu items based on factors such as time of day, real-time restaurant traffic information, and popularity to help provide an enhanced customer experience. McDonald’s implemented Dynamic Yield’s personalization platform to offer a dynamic menu at their drive-thrus. Machine learning-driven menu boards not only suggest a personalized menu based on the purchase history, external factors (such as the weather), or daypart, but also optimize the menu to eliminate order processing complexity.Speciality Bluetooth devices integrated with the drive-thru speaker post to trigger menu board personalization, enable the customer to redeem reward points, and make payments using their mobile phone.Digital menu boards linked to mobile apps that rely on the phone’s location data to trigger menu board personalization when the customer drives up to the restaurant location.Some of the recent innovations in personalizing the drive-thru experience include Recently, Applebees revealed that they are planning to aggressively roll out drive-thrus to strengthen off-premise service capability. Even full-service chains, cafes, and pizzerias that have traditionally invested in dine-in spaces are expanding drive-thru options for customers. ![]() This trend is not just restricted to QSRs. ![]() Need for greater convenience and flexibility to order foodīy the end of 2021, every major restaurant brand reported significant drive-through sales growth and drive-thru accounted for 52% of the customer traffic share for QSRs.Heightened anxiety about health and safety.Since then drive-thrus have consistently delivered a significant chunk of the revenue in the QSR (Quick Service Restaurant) category.ĬOVID-19 has accelerated the need for restaurants to have a comprehensive drive-thru strategy in place and focus on drive-thru innovation. Red’s Giant Hamburg drive-thru allowed customers to drive up to a window to place orders and receive their food. The first-ever restaurant drive-thru concept was launched way back in 1947.
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